It is difficult to answer the question “How to check the ranking of a site on Google ? “without knowing what positioning consists of. You can hire an Seo Freelance, like SimoneElle , that do it for you or keep reading this article.
The positioning of a site on Google
A website’s ranking corresponds to its position on the search results page. It should be known, however, that there is no single ranking for a website, but many different rankings. This is because the results page varies depending on the keyword or question the Internet user has typed into the search engine.
The ranking of a site on Google on a results page depends on many factors defined by search engines. These factors are known broadly, but search engine algorithms are so sophisticated (and kept secret) that it is impossible to make a precise list and explain in detail how this mechanism works.
SEO is used to improve the ranking of websites. The most important factors are: • the quality of the contents and the interest they arouse in Internet users • links to our site from popular sites (backlinks)
• the absence of technical problems on the site.
Of course, there are hundreds of other criteria, but these are the most general and important. We will return to these three criteria later to analyze them better.
When is it appropriate to be alarmed by a change in Google’s ranking? If your ranking trackers suggest that something is wrong with your website, take a look at the traffic analysis. If there are no material changes, your ranking tracker may be providing unreliable data. If, on the other hand, there is also a drop in traffic, it means that the ranking is really changing and is affecting your performance negatively.
How to find out the positioning of your website?
First of all, you need to know that there are different methods to follow and know the positioning of your site on Google. The first method is to type the keyword or question directly into Google and then look at where our site ranks. However, search engines are customized and don’t show the same results for every user. In fact, search engines take into account your cookies, your history, your IP address, your language, the sites you prefer, etc. As a result, the ranking you see in front of you is not the same as your neighbor’s. To overcome this problem, you can activate incognito browsing (an option that every browser has). We will talk about it later. The second method consists in using some special tools. There are a number of free and paid tools to accurately track the ranking of your website.
SEMRush
SEMRush is a very popular web platform for SEO because it provides a huge amount of information. Among these we find:
• website traffic
• the queries (ie keywords or questions typed by users in search engines) for which they are ranked
• the changes in position on a given query.
The tool allows you to create customizable monitoring tables and reports, useful for monitoring and knowing the positioning of your website. In the free version only 10 results are shown, which is not bad to start with, but if you need something more complete, you will have to opt for the paid option.
Seo-hero.ninja
Seo-hero.ninja is a very simple SEO tool: just type in a query and the name of your site to see how it ranks. This tool references several data centers to provide the average position. It is therefore a quick and easy way to find out the ranking of your website manually.
SeeUrank
SeeUrank is an SEO tool with many features. Among these we have:
• performance measurement
• site audit
• competition analysis
• backlink evaluation.
As with SEMrush, you can track positions across different queries, in desktop and mobile versions. Furthermore, with this tool it is possible to create online dashboards to monitor and know the positioning of your website on Google.
How do you activate private browsing to find out your position on Google?
We said that the results of a query in any search engine differ from user to user. Well that’s true, but not if you decide to use private or incognito browsing, which is very simple.
The searches carried out and the pages visited with this type of navigation will not be saved in the history, as well as cookies and temporary files.
Furthermore, the browser will not take into account data stored on the PC that can influence the search results.
The two most used browsers currently are Google Chrome and Mozilla Firefox. Let’s go, therefore, to see how to activate private browsing on both.
Incognito browsing of Mozilla Firefox
Just go to the menu and select “new private window”.
You can also access Mozilla Firefox private browsing with Ctrl + Shift + P. Once you have activated the private browsing tab, just go to Google and search for the keyword for which you want to view your position in Google.
Note: to know the actual position of your website on Google, you do not have to count the search results that are marked with “Ads”.
Incognito browsing of Google Chrome
To use Google Chrome’s “Private Browsing” function, simply click the “Know the location of a website with Google Chrome” button located to the left of the minimize button and click “Incognito”. A new window will open, from which you will have to log into Google and search for the keyword for which you want to see your position on Google.
How to optimize the SEO ranking?
We have seen that the evaluation carried out by Google’s algorithms takes into account a set of factors, some known, others less so. However, knowing the weight given by Google to each single factor is practically impossible. Especially since this evaluation is obtained through an infinite calculation that only Google robots are able to perform. However, some parameters taken into account by these algorithms can be optimized to improve your ranking on the search results pages. Therefore, to improve your SEO positioning, you need to focus on three main elements.
Content and keywords
The quality of the content remains an essential criterion that Google takes into consideration to evaluate a site and place it in the top positions. In content you need to use keywords strategically. Think about the keyword that users will use to find the proposed content. For Google, keywords represent the main topics of a site. It is therefore necessary to choose and use them intelligently. Search engines also take into account their position and repetition within the content. So let’s avoid exaggerating. It is important to choose a series of words that have meaning and to repeat them with a limited frequency.
Links
Google pays attention to the links on your site to determine their content and make you visible in search results.
Therefore, these should be used to remember keywords.
The ideal would be to include the keyword in the URL of the page.
External links are also important.
For Google, the interest of a page and a site is judged by its popularity. The quality of the external links that lead to your site is therefore a criterion taken into consideration by the search engine for placement in a specific position.
Obviously, the more interesting the host site is, the more the one hosted is judged to be of quality and worthy of interest.
The Website
The architecture of the site, its loading speed, its design and its usability are elements through which the sites are evaluated by search engines. To get a good ranking, it is important to take these elements into account. In conclusion, positioning on Google is the recipe for success on the web. To acquire customers, you must first obtain visibility and traffic. And to do that, you need to rank better in the search results. For this reason, verifying the positioning of a site on Google is a must.