The ubiquity of SEO Reselling has led to a decrease in its popularity among people with internet-based businesses. Just a few years back, SEO Reselling was so popular that it overtook multi-level marketing (MLM) as the preferred marketing strategy. These days, though, reselling is just like any other business. It’s no different from network marketing or other forms of direct-selling businesses. Almost everyone knows what an SEO Reseller is: as the term “reseller” implies, it’s a person or business that basically acts as an intermediary for an SEO provider’s business in various locations–often setting up shop and operating as a separate business entity.
You can probably blame the downturn in demand for SEO services on bloggers who have written thousands of articles on the Web about the SEO Reselling business. From the basics of SEO Reselling to technical considerations, secrets of the trade and the latest updates–everything is revealed in blogs and sites. This has successfully undermined the “mystery” behind the business. Black Hat SEO has decreased–although there will always be those who will try to “trick” the search engines to get higher rankings, it’s now “hats off” with bloggers revealing every detail of the techniques used.
A lot of SEO companies used to use reselling as a strategy to expand their core business. They branded themselves as providers of services that would allow resellers to find clients and establish a business of their own (just as a subcontractor would). Following MLM principles, individuals or companies involved in reselling owned 100% of their own business, while tapping the resources of an SEO company (the provider or “manufacturer”) for their resale products. Now that the concept of reselling is out in the open, the trust that was built between resellers and their clients has been broken. Clients don’t want to deal with resellers, they want to deal directly with the SEO providers. As a result, many SEO Reselling firms have had to trim down employees, rearrange benefits and salaries and, in some instances, even shut down operations.
Even marketing writers have predicted a major downfall for the SEO industry this year. The consensus seems to be that along with social media marketing, SEO reselling will fail to leave a significant mark in history. The only thing that could save the industry is change–a major change–that will make people believe in the relevance of SEO Reselling again; just as White Label and Private Label SEO once saved the industry from total extinction.
Still, a lot of SEO hopefuls continue to defy the predictions of naysayers. Many are expanding or transferring their SEO businesses offshore, to countries that are still unfamiliar with the business. Today, SEO firms are moving their operations to Asian countries where SEO’s popularity has not yet peaked.
Joseph writes about SEO, Blogging, and Web Development. He works for Endless Rise who provides Private Label SEO Reseller [http://www.endlessrise.com/private-label-seo-reseller-welcome.html] Services to many companies with their large in house staff. Closely managed and audited SEO best practices gives resellers an advantage. Offering consultive support and research makes Endless Rise a leader in their industry. No cost or obligation to find out how you can sell SEO services [http://endlessrise.com/reseller-overview.html] without doing all the work yourself.Submit article
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