SEO and You…Not Always Perfect Together
Businesses who rely on SEO criteria as the foundation from which to build their advertising and promotion campaigns may find a disconnect between their business presentation and SEO experts who expound profusely on the value of following SEO formats and tools without exception. As with most other business tools, SEO does not necessarily suit all businesses. Adhering too rigidly to SEO as mentioned in an interesting article by Garrett Pierson*, has negative impact on the value of the overall SEO effort.

SEO and Communication
SEO is a form of communication. All too often, the disconnect in SEO is directly related to unclear communication as presented, as well as misinterpretation by the reader. Considering SEO is a relatively new tool of search engines and users, SEO experts offer somewhat personalized direction and influence. SEO, as a tool, should enhance communication relating to presenting business information and refine advertising style. When SEO constricts business identity, it may become a weak link in the foundation of promoting services and products. Affect a balanced blend of SEO and common sense business practice for best results. Online advertising should be proactively arranged in a manner that creates consumer “need” before “want”. Once consumer need is established, what follows is congruent business name recognition.

Quality SEO Communication
Following SEO criteria that 7-10% of any online information should be included as “key words” may be overkill for some businesses while being crucial to others. Then again, the choice of key words may be flawed, leaving search engine users frustrated when they find redundant information. To exact the most quality from SEO efforts, it’s important to include business image in all online promotions that utilize SEO. That’s often the missing link. Services or products need to include business image.
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SEO Tools
Key word usage can be a tool to enhance business image, thereby advancing recognition. Think creatively when choosing key words. But, also think objectively about how SEO efforts are viewed by others. If key words don’t allude to business name and image in promoting products or services, communication is unclear and bound for the vast wilderness of cyberspace. In addition, keep in mind that key words are a connection to search engine ranking. Determine in advance how important ranking truly is to the overall SEO efforts. If the product or service is unique, it will be found quickly and easily. If it falls into a categorical offering with huge competition, ranking becomes a more significant issue.

Quality SEO, Quality Ranking
It’s a common supposition that the higher the quality of SEO efforts, greater quality ranking will naturally result. SEO is a bit like adding salt to food. Too little and it’s bland. Too much and it’s overpowering to the point of distaste. Within the boundaries of SEO efforts, common sense planning and effective business promotion will result in compatibility with SEO as a helpful business aid. SEO should never inhibit individual style. Rather, it should promote it to maximum benefit.