Regular readers will know that I’m all about marketing, communication and, of course, 3D printing. Recently, I have written articles focused on topics related to marketing and data-driven communication. We should not neglect the printed piece since it is an essential element of any complete marketing strategy. This article we’ll review three different types of printing we can utilize in a profitable marketing campaign. In particular offset printing and digital printing, and hybrid printing. OFFSET PRINTING: Offset printing, also known as traditional litho printing, is the process of having ink transferred onto a roll to create a printing plate that can absorb the ink, and then create an image on blanket. The material (paper) rolls on the blanket, and the image is printed on paper. In full colour printing, the method typically uses four primary colors in order to create all the other colors we observe. The primary colors are cyan magenta, black and yellow. That’s why you’ll occasionally see four-color process printing called CMYK. It is also possible to use spot colors when your project needs a precise color match (leave an answer in the event that you’d like to know the details about color spot). Offset printing is […]
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