You’d think that as long as you are literate, can string a sentence or two together and have a few basic writing skills that article writing would be a fairly simple exercise, right? Wrong – at least when it comes to writing articles for SEO. What is SEO? SEO stands for Search Engine Optimisation, and is the term which refers to anything which is designed to improve the search page ranking of a website naturally (i.e. without paying for featured positions). How does it apply to writing? Many companies use articles as a supplement to their SEO efforts. The idea is that by keeping a regular blog, article directory or page with plenty of relevant content, search engines will recognise this and send traffic their way. In order to wave the little flag for a search engine however, keywords must be included – meaning that throughout the content, certain words or phrases commonly searched for are placed to set the articles position among Google’s ranks. Ways to improve your SEO article writing Don’t ‘stuff’. Keyword stuffing is one of the worst mistakes an SEO article writer can make. If you think your best shot at SEO writing is by ramming […]
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