There is much debate online about guaranteed search engine rankings and there appears to be a war of words between firms that do, and firms that don’t. We like to leave it up to the client to decide on who they would prefer to deal with, but here’s my two cents worth on the subject. Why is this such an issue? There is a massive amount of confusion and misinformation out there about Guaranteed rankings, due in part to the three main players in the industry, those who do, those who don’t, and those who pretend they can. The biggest misunderstanding is that the firms who don’t guarantee results believe that as no SEO firm owns a search engine, they can’t possibly achieve the desired results, therefore the guarantee is worthless, unless a firm uses unethical techniques and the firms who DO guarantee results believe that the firms who don’t are just greedy, lazy and have no confidence in their own abilities. So who are the main players? The SEO firms who WILL guarantee their work The SEO firms who WON’T guarantee their work, and The SEO firms who WILL guarantee their work but use unethical or deceptive methods, both […]
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