Goodbye to ranking-focused SEO, Hello to Conversion-focused SEO. SEOs are good at understanding the influence of links, content, keyword targeting and organic search engine rankings, but few are focused on transforming SEO traffic to leads and sales. Building an analytical-driven SEO process focused on growing profitability of organic search is a significant opportunity. There has never been a better time to rethink SEO far beyond the ranking or click. The Google algorithm is also becoming increasingly efficient at detecting post-click user engagement and conversion metrics, via a variety of data collection sources. Better engaging websites will also improve rankings. SEO itself should be more about conversions that essentially convert to additional revenues from traffic. Making SEO more conversion-centric also means that some current SEO strategies and processes need updating to focus on conversions.How to get your SEO focused on conversions. The following methods may help to get your SEO more focused on conversions: 1. Assign dollar value to conversions. Using your web analytics platform, assign conversion dollar values for different conversion types, and following data collection, evaluate for organic keywords and keyword categories. When using an internal tracking system to track referrals, do not limit it to advertising campaigns only […]
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