Search Engine Optimization (SEO) has been around since the mid 90’s. In the last five years it has increased in popularity. Why? It places a website in a position to be seen by more people, thus potentially leading to more success (i.e. online sales, exposure, etc). We could conclude this article right now and it would be quite obvious that SEO is important and should be implemented by anyone and everyone. Don’t get ahead of yourself just yet. Let’s look a little a more in depth at SEO. SEO Defined SEO is the process of optimizing a website in order to increase its overall page ranking with search engines like Google, Bing, Yahoo!, MSN, and so on. The goal is to increase quality traffic to a website based on keywords (search terms). Let’s use a landscaping company for an example. We’ll call the company ABC Landscaping. ABC Landscaping is located in Houston, TX. This is just a guess but I would imagine that there are 1000’s of landscaping services in Houston, TX. In fact, Google retrieved 261,000 results when I searched for “landscaping services Houston TX”. In this case, the goal of SEO would be to improve the placement of […] read more

Investing in Search Engine Optimization should be a weighed decision like other marketing expenses. Calculating ROI for SEO can be more difficult than other advertising because costs and returns are often not as concrete, but with some ballpark figures, estimating your SEO ROI becomes a doable task. Return Before considering an investment in SEO, you should consider the payoff. If there’s not much potential for payoff, there’s no reason to make an investment. Calculating your potential return will also help you determine how much you should be able to invest in SEO. The first question you’ll need to ask is where your revenue stream will be coming from. Are you getting AdWords clicks to generate income? Do you have a product you’re selling online? Are you promoting a service to try to get new clients? Next you’ll need to find out how much traffic you anticipate getting after your site is ranking in the search engines. There are tools that make estimating traffic for a search term easy. Keep in mind that the majority of the clicks from a search go to the top 3 results. Finally you’ll have to tackle the most complicated part of the return calculation and […] read more

If you’re reading this article, most probably you already know (or at least suspect) that Search Engine Optimization is like a key to Fort Knox for any online entrepreneur. Why? Because proper SEO opens your website the door to leading positions in search engines. The higher your website ranks in search results pages, the more ready-to-buy users find you, not your competitors first. And they buy from you, not from your competitors. Your top position in Google multiplies the dough you get twofold, threefold and (pardon my play on words) Google-fold. OK, SEO is a rock-solid way to make your on-line business flourish. But what if you hadn’t even heard the word “SEO” till yesterday? The Internet sea abounds in screaming “SEO in two days” and “SEO book for noobs” headlines. But can you really zero-base learn SEO – for which SEO companies charge up to $5,000 a month – on your own? By simply reading about it? The answer is YES. SEO is no rocket science if you have the right source to ladle out your knowledge. So where is the knowledge treasure-house for a self-taught SEO? Some old hand SEOs would claim – the only way to get […] read more

SEO or Search Engine Optimization is a term which is well taken by the online marketing fraternity but for others it’s a no man’s land. Even designers, developers and other employees in the companies are often unaware of this domain and undermine its importance which is a big mistake. This sometimes leads to conflicts between SEOs and designers/developers. But right now we are not going to talk about it; rather, we will see how to sell your SEO services to the people who have never heard about it. I call them SEO challenged (no offenses!) people and it’s a challenge for every SEO services providing company to get business from them. Often, companies commit a big mistake of misinforming their prospects about SEO and projecting it in a wrong manner thereby misleading them about the process and its benefits. This is actually a wrong approach. Companies do so in order to quickly get the projects as they don’t think about the long-term benefits and in the end they degrade their reputation along with the client getting skeptical about SEO. Let’s see in detail how to sell SEO to the SEO challenged person: 1. Educate, educate and educate – It is […] read more

Everyone has their own way of doing SEO, and that’s the better way to do it. But, streamlining your SEO process will make your SEO process to run successfully. By streamlining your SEO process, you and your clients benefit when your SEO process is faster, and more efficient. Why to wait for some more time, here are five steps you can start doing right now to streamline your SEO process. Defining your SEO Service Define or create a complete list of SEO Services that you offer to your client. Think of what the major services that your clients want from you. Consider those services that relates to keyword research, content writing and optimization, link building, and site optimization, and categorize your services into these (or other) areas. Other Services that makes your clients interesting such as marketing, advertising, and website design may also be on your list. Rewrite your website content, marketing material, and advertising campaigns according to the list of service that you offer. Prepare SEO Checklist As an SEO Company you might be sure of SEO do’s and don’ts. It’s the time to make it materialize these SEO do’s and don’ts in to SEO Checklists. SEO Checklist will […] read more

Ladies and gentlemen! Welcome to the most mind-blowing race in the history of mankind! Today we are going to witness the bloody battle between a supersonic fireball F1 ‘Ferrari’ and a stripped-engine horseless carriage ‘Ford T-model’. Ready, set, go! Oh, ‘Ferrari’ is shooting like a rocket, leaving in the dust ‘Ford T’ that can’t even get its engine started. Poor thing. Look at this red devil! It cleaves air streams like a dagger with roaring sound of its powerful engine. Breathtaking… What? Where is that old jalopy? Eh, hardly has it passed the first hundred meters as it’s already got its engine steaming. That’s a lost cause. Time for pit stop. Wow, automated process of tire change and computerized engine check are amazing: just after a few seconds the Ferrari is on the track again! It flashes the first circuit, the second one, the third… Yeah, ladies and gentlemen we’ve got the winner! Red Devil is on the top again! That was fantastic! …and what about our old buddy ‘Ford’? Alas, but it died halfway on the first circuit… Getting high ranking in search engines results is like a race. Who comes first snatches a bundle. That is why the […] read more

A best SEO company can help businesses that run a website but have no time to fix every complicated area of online marketing strategies. Search engine optimisation is a must for all small business website owners and professionals as well as their tool too increase visibility of their online presence. This is an online standard that a best SEO company uses to attract potential customers to visit your web pages and convert them to buyers. Half of the strategy of a best SEO company employs is focused in preparation of specific search engine optimisation strategies and proper market research for a certain business niche. Top SEO companies are the best people who can do this in your stead. They understand the techniques and how SEO Google ranking works. In this article, we will discuss the characteristics of the best SEO companies that will help you to do the work for you. Hiring a top SEO firm is a vital partner for business and professional website owners. The good thing in hiring best SEO experts is that as a businessman or as a professional, you can focus on the most important areas of your business or your career. Just hire a […] read more

There are thousands of online businesses making money, and even fewer online businesses creating wealth. The “difference” could be the reason why wealth seems to elude you no matter how hard you are working on making money. The irony is that if you are running after money, you may make some, and lose some. However, if you are focused on creating wealth, you will find that money will find its way to you, and what you build will keep growing in “value” with each passing day. Which way looks easier? You decide. If you are still reading, it means that you are interested in knowing about creating real lasting wealth, and are ready to explore the steps to creating wealth online. So here goes… 1. Think it, Do it, Review it This is a fundamental rule. If you are going to sit besides the lake, you will never learn to swim. If you want to learn to swim, you must jump in the water and find your way back to the shore. If you want to succeed in your online business, you have to create a plan, implement it, and then review what worked and what did not – and […] read more

SEO consultation for large brand websites challenges the SEO consultants with unique situations. Dealing with the different levels of executives and managers is one of these unique problems. In reality the actual SEO techniques used for small sites and large sites do not necessarily change. However, the problems which SEO consultants have to overcome can be far apart. One factor is of course the size of the web site. Small sites may contain a few hundred pages whereas large corporate sites contain thousands of pages that continue to grow with time. The other major factor is the number of people who are involved in managing and maintaining these large websites. In a small website, it is usually the business owner who will take all the decisions, but with a large website ten persons or more could be involved in the process. The following tips will help SEO consultants survive the experience of providing SEO consulting to big brand companies: 1 – The vital element in providing SEO consulting to these big sites is to start an educative training program to inform all involved levels and departments of the importance of applying sound search engine optimization techniques as well as how, […] read more

Being the owner of your business, you are already aware that without a focused Search Engine Optimization (SEO) campaign, your corporate website may not be able to draw the attention of sufficient number visitors. This in turn might prevent you from building a sufficiently large customer base in future. These days, when every business enterprise – small or big, has a web presence, it is a highly competitive task to make your site easily searchable by visitors. The SEO marketing industry thrives on this requirement. There are a lot of SEO marketing service providers in the market, practicing different SEO techniques. In this article, we will explore the points you should consider before hiring an organic SEO company. Organic SEO Practices The current trend in the SEO industry is organic SEO practices. What is organic SEO practice anyway? Organic SEO practice makes high-quality content as the weapon to beat competition. The high quality content is supplemented by meta-tag and title tag enhancements. Organic SEO service providers should be able to follow the workings of search engine algorithms closely. Researching for appropriate keywords and their distributed usage across the content is the key to success. Organic SEO service providers take step-by-step […] read more