SEO marketing is the most popular form of internet marketing amongst new media firms worldwide. With the popularity of Search Engine Optimization outsourcing worldwide, many Digital Media firms and small and medium businesses are shifting work to SEO Companies in India. There are many expert SEO firms in India when it comes to SEO outsourcing services. Some SEO Companies strictly use White Hat tactics to optimize its client’s website in order to achieve higher rankings. Some SEO firms use Black Hat techniques to gain quicker results. But such techniques run the risk of having the sites banned from search engines forever. In general few SEO Marketing firms in India provide comprehensive SEO services to its client’s right from Review and Analysis of an existing website to optimizing its on-page and off-page components. Various SEO techniques followed by SEO firms in India are as follows: Initial Analysis – This is the first technique in any SEO service package that SEO companies take while evaluating an SEO opportunity. This process involves the analysis of the website and main competitors, resulting in the formulation of an SEO action plan which sets the strategy for the search engine optimization campaign. Keywords Research – It […] read more

Recently there was quite a stir on the internet over some free videos by Andy Jenkins and Brad Fallon called Going Natural. Going Natural was basically some videos showing about how a couple of websites were pulling in about $16,000 a day by organic search. They also showed scientific studies how pay per click (PPC) ads only gets a fraction of the traffic and clicks received versus sites which appear in the top 3 positions of organic search results. The videos were hyped by many established internet marketers with a combined mailing list of over 940,000 people. In the Internet marketing world there are several essential search engine optimization software tools available for purchase on the Internet. The best of breed SEO software tools allow the user to learn how to identify niche markets by generating and analyzing relevant organic SEO keywords for products for sale on the Internet. These software tools allow the user to learn how to optimize a website and target or qualify the consumer by identifying high-traffic, high-converting, keywords and phrases the consumer is searching for when using a search engine like Google, Yahoo!, or MSN. Learn to identify what the consumer is searching or buying […] read more

What is SEO? It means Search Engine Optimization. If you’re starting an online business or have already started, you might ask this question: Why should I do Website SEO? Well, first and foremost, I would like to say that you’re on the right track for asking this question. Why? Because, a website without SEO is like a restaurant located at the deepest part of the jungle. Who do you think would know that such restaurant exist? You’re right, very few, if not none. It’s the same with an internet business. People would not know your site’s existence and be interested with it if proper strategies are not applied. Simply put a website plus SEO is equal to big profits and a successful business. (Website + SEO = PROFITS) So here are the top 3 reasons for our question: Presence Let’s go back to the restaurant. If it’s placed in an intersection where many people are walking by, there would be a lot of potential customers, right? Many people will notice your business and become interested to take a look at it. In order for potential customers to know that your website exists, you need it to appear on search engines. […] read more

Congratulations! You just hired an SEO firm to climb up the SERPs and enjoy a tsunami of targeted visitors to your site. However, before finally sending in the money against the invoice, stop and think! Are you really sure that the firm you hired the SEO packages from really knows their game? Or did this question itself kicked off warning bells inside your head? For if it did, we have the right 5 pointers to help you know which is the ideal SEO company and which is not! 1. Meta Tags: Check for the Meta Tags on the pages. Meta tags can be a great warning sign for any potential client to check out the authenticity and the efficacy of a SEO firm. The more potent and targeted Meta Tags for a SEO firm is, the more you can trust on the people who will be working for you. 2. SEO Content: Don’t fall for tall claims from SEO agencies that they have the best copywriting hands on deck. Check their content as a sample. Shabby, grammatically incorrect, academically written blocks of texts etc that has been passed off as SEO copy can be another sign that this is not […] read more

This article is particularly useful for those who are new to search engine optimization. Few basic and important terms which are being used in SEO optimization briefly explained in subsequent paragraphs. Search Engine Optimization Using various techniques to increase traffic on a particular web site and displaying the web site at better ranking, when searched through a search engine is known as search engine optimization. Sometimes it is also referred as SEO optimization. SEO Company The organization which provides SEO service to webmasters and search engines is known as SEO Company. There are several SEO firms which are providing quality SEO services. Top of the list are Google, Yahoo, MSN, Alta Vista, Bing etc. SES While going through SEO optimization you will often find term SES. It stands for Search Engine Strategies. These are important strategies which are adopted by SEO optimization for giving better results. Page Ranking Page ranking is based upon popularity and trustworthiness of a particular page or web site. This term is particular to Google’s SEO optimization algorithm. The ranking of page ranges from 0 to 10 and denoted as PR0 to PR10. Greater PR number means high page ranking. Internal Linking Internal linking is very […] read more

Search Engine Optimization or SEO involves a set of strategies aimed at placing your website on top the search result page for specific keywords. Its ultimate objective is to drive more targeted traffic to your website and increase its conversion. Nowadays, SEO has become a must for online businesses because traffic is the lifeblood of every website. SEO as a source of traffic is preferred over paid advertisements online because it is much cheaper and it delivers targeted traffic. Studies have shown that traffic from search engines are more likely to convert as paying customers or clients. Moreover, it costs less to implement an SEO campaign in the long run over paid advertisements. Companies who have implemented SEO on their websites claim to have doubled their ROI in a short period of time. According to them, of all online promotional strategies they have used, SEO yielded the most favorable results. In-House SEO Due to the unquestionable benefits of SEO, companies have included it as an indispensable strategy. Human resource departments of small and large companies alike are in the prowl for professional SEOs. Yet SEO is still in its infant stage, which explains the scarcity for qualified SEO professionals. Companies […] read more

With the increase in demand for SEO services, SEO companies across the globe started to grow in number. You can virtually find them just about every country in the world. The question is, does your business really need the help of an SEO Company? Search Engine Optimization is popular among various businesses. With almost a quarter of the total global sales attributed to online marketing, who would not care? Its power and role in the marketing campaign is evidently important, especially to companies that are incapable of physical expansion. Internet presents them an opportunity to expand with a minimal cost. For these reasons, SEO now holds a more significant role in boosting a company’s revenue. SEO services are typically outsourced from developing nations like the Philippines and India. While majority of search engine optimization can be done at home by a knowledgeable webmaster, it is rare that you find freelance SEOs who work at home with reliable SEO qualifications. The need for an affordable SEO company has driven most western companies to embrace outsourcing SEO offshore. It is true that search engine optimization need not be overly complicated like many companies make you believe but there are certain circumstances where […] read more

One of the big mysteries of web development is Search Engine Optimisation (SEO) and an even bigger mystery is how much does it cost. It has become fairly common knowledge for anybody who owns a website now that SEO is essential when gaining traffic that is directly related to your website’s content using targeted keywords or keyphrases. However, it is not common knowledge knowing how much SEO costs. The cost of SEO can vary depending on the size and stature of the company you are using. It also depends on the nature of the website being optimised and what keyphrases you want to rank for. There are many different techniques used in SEO, some of them are good and some of them are bad. Unfortunately not all the SEO Companies practice the right methods and are taking advantage of their clients lack of knowledge. Using the wrong SEO company could have an adverse affect on your websites rankings due to techniques being used that Google and other search engines frown upon. Those techniques may give you short-term results but in the long-term they will negatively effect your rankings and may even get your site totally blacklisted. So, what price do […] read more

In this competitive online business world, it is getting very difficult to overcome the stiff competition. And this competition is getting stiffer due to the launch of so many new sites daily. Among these sites, there will be some sites which will never make any impact and always languish far behind the leaders. The reason: the owners of these sites are not aware about the importance of availing SEO packages from a reliable SEO company. But many offshore companies understand the importance of availing customized packages from reputed SEO companies. They know search engine optimization is the best method to get top ranking for specific keywords on major search engines. Thus, SEO outsourcing has become a major trend in the current scenario as most companies want to attract customers and increase their sales. And the best part is that they get a chance to concentrate on their core competencies. Another reason to opt for SEO services is that they don’t have time and resource to do this expert job of search engine optimization. Hiring best SEO packages from trusted SEO companies can do wonders for your business. In fact, a SEO Company has so many packages to offer. Some of […] read more

It’s funny that most of our clients are SEO companies from the US, UK, Canada and Australia. Yet they have the guts to call themselves SEOs when they barely do the SEO work. I’m not writing this article to intentionally malign any SEO company. It’s just that there are several negative publicity written and published about offshore SEOs which are not true. What’s worse is that these articles are written by SEO companies from the US, UK, Canada and Australia aimed at discrediting offshore SEOs. Ironically, these SEO companies are known to have outsourced SEOs in the Philippines and India. And still, on their blogs and published articles, they generalize that the offshore companies are incompetent! It is true that outsourcing your SEO offshore comes with risks much like when you pick a company within your city, state or country. There will always be fraudulent companies offshore but this is also true to SEO companies in the US, UK, Canada and Australia. Risks are inevitable part of search engine optimization. In fact, results from SEO campaigns are highly uncertain because no one knows the exact formula on how search engine algorithms work. Your campaign may succeed or fail depending on […] read more