Congratulations! You just hired an SEO firm to climb up the SERPs and enjoy a tsunami of targeted visitors to your site. However, before finally sending in the money against the invoice, stop and think! Are you really sure that the firm you hired the SEO packages from really knows their game? Or did this question itself kicked off warning bells inside your head? For if it did, we have the right 5 pointers to help you know which is the ideal SEO company and which is not! 1. Meta Tags: Check for the Meta Tags on the pages. Meta tags can be a great warning sign for any potential client to check out the authenticity and the efficacy of a SEO firm. The more potent and targeted Meta Tags for a SEO firm is, the more you can trust on the people who will be working for you. 2. SEO Content: Don’t fall for tall claims from SEO agencies that they have the best copywriting hands on deck. Check their content as a sample. Shabby, grammatically incorrect, academically written blocks of texts etc that has been passed off as SEO copy can be another sign that this is not […] read more

This article is particularly useful for those who are new to search engine optimization. Few basic and important terms which are being used in SEO optimization briefly explained in subsequent paragraphs. Search Engine Optimization Using various techniques to increase traffic on a particular web site and displaying the web site at better ranking, when searched through a search engine is known as search engine optimization. Sometimes it is also referred as SEO optimization. SEO Company The organization which provides SEO service to webmasters and search engines is known as SEO Company. There are several SEO firms which are providing quality SEO services. Top of the list are Google, Yahoo, MSN, Alta Vista, Bing etc. SES While going through SEO optimization you will often find term SES. It stands for Search Engine Strategies. These are important strategies which are adopted by SEO optimization for giving better results. Page Ranking Page ranking is based upon popularity and trustworthiness of a particular page or web site. This term is particular to Google’s SEO optimization algorithm. The ranking of page ranges from 0 to 10 and denoted as PR0 to PR10. Greater PR number means high page ranking. Internal Linking Internal linking is very […] read more

Search Engine Optimization or SEO involves a set of strategies aimed at placing your website on top the search result page for specific keywords. Its ultimate objective is to drive more targeted traffic to your website and increase its conversion. Nowadays, SEO has become a must for online businesses because traffic is the lifeblood of every website. SEO as a source of traffic is preferred over paid advertisements online because it is much cheaper and it delivers targeted traffic. Studies have shown that traffic from search engines are more likely to convert as paying customers or clients. Moreover, it costs less to implement an SEO campaign in the long run over paid advertisements. Companies who have implemented SEO on their websites claim to have doubled their ROI in a short period of time. According to them, of all online promotional strategies they have used, SEO yielded the most favorable results. In-House SEO Due to the unquestionable benefits of SEO, companies have included it as an indispensable strategy. Human resource departments of small and large companies alike are in the prowl for professional SEOs. Yet SEO is still in its infant stage, which explains the scarcity for qualified SEO professionals. Companies […] read more

With the increase in demand for SEO services, SEO companies across the globe started to grow in number. You can virtually find them just about every country in the world. The question is, does your business really need the help of an SEO Company? Search Engine Optimization is popular among various businesses. With almost a quarter of the total global sales attributed to online marketing, who would not care? Its power and role in the marketing campaign is evidently important, especially to companies that are incapable of physical expansion. Internet presents them an opportunity to expand with a minimal cost. For these reasons, SEO now holds a more significant role in boosting a company’s revenue. SEO services are typically outsourced from developing nations like the Philippines and India. While majority of search engine optimization can be done at home by a knowledgeable webmaster, it is rare that you find freelance SEOs who work at home with reliable SEO qualifications. The need for an affordable SEO company has driven most western companies to embrace outsourcing SEO offshore. It is true that search engine optimization need not be overly complicated like many companies make you believe but there are certain circumstances where […] read more

One of the big mysteries of web development is Search Engine Optimisation (SEO) and an even bigger mystery is how much does it cost. It has become fairly common knowledge for anybody who owns a website now that SEO is essential when gaining traffic that is directly related to your website’s content using targeted keywords or keyphrases. However, it is not common knowledge knowing how much SEO costs. The cost of SEO can vary depending on the size and stature of the company you are using. It also depends on the nature of the website being optimised and what keyphrases you want to rank for. There are many different techniques used in SEO, some of them are good and some of them are bad. Unfortunately not all the SEO Companies practice the right methods and are taking advantage of their clients lack of knowledge. Using the wrong SEO company could have an adverse affect on your websites rankings due to techniques being used that Google and other search engines frown upon. Those techniques may give you short-term results but in the long-term they will negatively effect your rankings and may even get your site totally blacklisted. So, what price do […] read more

In this competitive online business world, it is getting very difficult to overcome the stiff competition. And this competition is getting stiffer due to the launch of so many new sites daily. Among these sites, there will be some sites which will never make any impact and always languish far behind the leaders. The reason: the owners of these sites are not aware about the importance of availing SEO packages from a reliable SEO company. But many offshore companies understand the importance of availing customized packages from reputed SEO companies. They know search engine optimization is the best method to get top ranking for specific keywords on major search engines. Thus, SEO outsourcing has become a major trend in the current scenario as most companies want to attract customers and increase their sales. And the best part is that they get a chance to concentrate on their core competencies. Another reason to opt for SEO services is that they don’t have time and resource to do this expert job of search engine optimization. Hiring best SEO packages from trusted SEO companies can do wonders for your business. In fact, a SEO Company has so many packages to offer. Some of […] read more

It’s funny that most of our clients are SEO companies from the US, UK, Canada and Australia. Yet they have the guts to call themselves SEOs when they barely do the SEO work. I’m not writing this article to intentionally malign any SEO company. It’s just that there are several negative publicity written and published about offshore SEOs which are not true. What’s worse is that these articles are written by SEO companies from the US, UK, Canada and Australia aimed at discrediting offshore SEOs. Ironically, these SEO companies are known to have outsourced SEOs in the Philippines and India. And still, on their blogs and published articles, they generalize that the offshore companies are incompetent! It is true that outsourcing your SEO offshore comes with risks much like when you pick a company within your city, state or country. There will always be fraudulent companies offshore but this is also true to SEO companies in the US, UK, Canada and Australia. Risks are inevitable part of search engine optimization. In fact, results from SEO campaigns are highly uncertain because no one knows the exact formula on how search engine algorithms work. Your campaign may succeed or fail depending on […] read more

If a business entity continues to rely on conventional marketing techniques for advertising or promoting itself, chances are it won’t be able to compete with those who already have an established presence online. SEO is a method that offers a wide variety of options for businesses to effectively reach a wider segment of clients and generate added interest from its target markets. Here are a few essential items to consider when planning on outsourcing SEO services. What Is SEO? By outsourcing SEO services, a company or firm can potentially improve the overall viability of its web site. For the uninformed, what exactly does SEO mean? The phrase actually stands for the term search engine optimization. This process refers to the act of enhancing the visibility, and credibility, of a web site. Many companies today often outsource their SEO services, mainly to US-based providers, as well as to Indian, European and SEO company Philippines. White Hat Vs Black Hat SEO SEO is divided into two major categories- black hat and white SEO. Black hat SEO methods are generally frowned-upon by the search engines, since they often use deceptive and misleading optimization tricks and methods. Among the black hat methods include using […] read more

SEO is short for Search Engine Optimization. As the acronym suggests, SEO is the process of “optimizing” your websites for the use of search engines. What is a search engine? A search engine is an internet site that was made to find information on the internet. Google and Yahoo are two of the most powerful search engines operating today. SEO will increase the traffic to a website using techniques that will make the website more search engine friendly. It will be easier for algorithms of search engines to find and identify the website as an important source of information by gauging the number of relevant key words and back links located in that website. This is the criteria a search engine uses to identify relevance. What is key word? A key word is what you type into a search engine to tell it what you want to find. A powerful SEO technique is to find the most popular key words and purposely pepper the website content with the key word to make it easy to find. While popular key words will drive in the most traffic to your website, you also need slightly more obscure key words that are specific […] read more

Business has always been about getting people to know that you exist and that you can provide a product or service that fills a need. Before a business can take off, consumers need to know what the business provides. So how do you get the word out? Your business may have the best products or provide the best services but that is no use if people do not know it is there. In this age of the World Wide Web, the possibilities for business marketing have never been so easy. Every Dick and Jane is connected to everybody else with the ends of their fingers tapping on a key board. That is 91% of internet users habitually using a search engine to find products and services. If you can make your business visible to search engines, the potential of that market and that customer attention is tremendous. Luckily, we have a manual, a SEO book on one of the best strategies for capturing an internet audience. Every internet business dreams of getting a bit of attention from the majority of potential internet customers. They develop new and innovative ways to increase their visibility on search engines so consumers will see […] read more