The world of search engine optimisation is a constantly changing one, and hence also a very difficult area of online marketing to learn everything about. Most recently, the latest Google algorithm for deciding its rankings has shifted the focus of SEO hugely, alongside smaller shifts in the external online landscape, and this is just another example of the important considerations posed to SEO based marketers moving forward. It is now, more than ever, hugely valuable for affiliates to master the SEO environment and to capitalise on the new opportunities which have arisen in the market. This article discusses how best to stay on top of the advances in SEO thinking which will, as I’ve just said, be essential for affiliate marketers as we progress into the next decade. What is SEO? SEO stands for search engine optimisation and refers to the process of tailoring your marketing towards receiving organic search engine results. Basically those sites at the top of the Google rankings in popular niches have done an excellent job with their SEO, and gain a large amount of traffic in return. The real advantage of this organic traffic is that it is totally free and highly targeted – the […]
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