This article is for those people who are just starting out their business in the online arena and who are looking for cost-effective and better ways of securing quality online exposure. First, let me start by saying that that there are so many internet marketing tools available to you. But you need to understand that only some of them are really effective.

If you’re confused as to which tools to use, it may help to know that most internet marketers highly recommend SEO article marketing. This is the process of writing and distributing informative, search engine-friendly articles to different sites particularly to article directories.

Contrary to popular beliefs, you don’t need to be a professional article writer in order to use SEO article marketing. You see, writing articles for online users is relatively much easier compare to writing essays or magazine articles. As you’re writing for your peers over the internet, you can write as if you’re just having fun conversation with them. You don’t need to worry about fancy words and complicated syntax and formatting. Just tell the people what they need to know using lay man’s terms and you’ll be fine.

You also don’t need to feel intimidated when hearing the word search engine optimization or SEO because optimizing your articles is very, very easy. First step is to learn the things that search engines are looking for when they’re indexing articles. Then, write your articles based on their requirements. Sometimes, all you need to do is to insert keywords throughout your copies. Putting the keywords that are being searched for by your potential clients on your title, on the first sentence of your article, and at least once on each paragraph will potentially make your articles searchable in the online arena.
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Publishing your articles online is now easier due to the creation of so many article marketing sites like EzineArticles, GoArticles, Buzzle, ArticleAlley, ArticleDirectoy, etc. These sites will publish your articles for free. All you need to do is to make sure that your articles are written based on their requirements. Most of these sites only accept articles that have at least 300 words and those articles that have unique title, keyword list, article summary, and resource box. They also want articles that contain just the right amount of keywords and those that are 100% unique. These sites will not require anything fancy so there’s no need to worry.

If you think that writing and distributing articles will take a lot of your time, you’re right. But let me tell you that it will all worth it especially if you exert conscious effort in putting together high quality content. Effective SEO article marketing will definitely lead to more quality online exposure, better page rank, more traffic, an expert status in your niche, and more leads. I am sure you understand that these are exactly what you need to make decent sales.