When people think of selling SEO, they initially think of big customers, corporations, and established companies as start-up clients. It’s not unusual to think this way because we are in a business where we target customers that will secure our profit and ROI. In short, we want customers with good paying records (or have that ability to pay), and established names that will give us recognition in the future. However, having large corporations in our customer arsenal do not mean a hundred percent company profit. Sometimes, these big corporations are harder to please, more demanding, and difficult to reach in times of deadlines and meetings. Moreover, having loads of these demanding companies can cause you a lot of beginner’s troubles.

For start-up SEO vendors, aiming for local businesses in their localities is the best way to expand their business. As a startup, dealing with local businesses is easier than transacting with corporations that had several and uncountable SEO experiences. Local shops and stores are easier targets because majority of them (according to latest SEO surveys) have little knowledge of SEO. Introducing this service as a new method that will boost their profit and will help their business succeed can be attractive to them, given the fact that they are just like you-striving to be on top.

Realistically, a small startup SEO belongs in the startup market

Nowadays, businesses in the corporate world are trusting larger SEO companies with established portfolios. Entrusting a huge project to a small SEO company does not make sense to corporations, unless you have that reputable work record. That is why bigger companies hand over their SEO campaigns to established and recognized SEO vendors, thinking that these seasoned vendors are more capable of understanding a large-scale market compared to any other, especially to startups.

We know that these established SEO vendors had started as “startups” as well, and for us to take them on in a very competitive market would spell disaster for us; instead, we should take the path they had once taken.Submit article
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