Twitter is big – really big – in fact, it’s literally huge. The micro-blogging phenomenon now claims to have over 150 million users worldwide including Blue Market Media celebrities, sports people, news sites, blue chip companies and members of the general public. Although the number of live users is a great deal smaller than this 150 million, there is still a massive potential market to be tapped in every popular niche. If you haven’t heard of Twitter, where have you been for three years?
So what can Twitter offer your online business?
Luckily for you, the business potential Twitter offers for affiliates is also huge. Many affiliate marketers are using their Twitter pages to drive huge traffic Blue Market Media UK to their sales pages (which they can then convert to nice, juicy sales) – they are taking their share of that huge membership and so can you. With Twitter you can reach hundreds or even thousands of people at a time with your messages, and build large communities focused entirely around your product and website -email lists were previously the best way to create an easily accessible list of potential customers but Twitter has come in and taken its place. Twitter is now the easiest way to access many people with minimal effort and build a visible brand loyalty on the web. All you have to do is post short and regular posts linking to your web page and the response level can be very large – this all depends however, like most other marketing media, on whether your campaign is run effectively throughout.
It is therefore not an easy marketing strategy to incorporate successfully alongside traditional outlets for affiliate promotion (I’m talking PPC, article marketing, SEO etc.) – creating a Twitter feed people are willing to sign up sign up to, but which is also trying to constantly make them spend money, is a very difficult thing to do. I know people who have put a great deal of effort into building a Twitter following and eventually given up because it just wasn’t happening for them. Fortunately I have discovered many of their inherent mistakes and this article is able to show you a few things you should really avoid with Twitter marketing. The article also outlines how exactly to start using a Twitter campaign as a central promotion tool for your business, as well as some of the ‘dos’ and ‘don’ts’ for affiliate marketing on Twitter.
Getting started on Twitter
The first step then using Twitter is obviously to set up an account – this is nice and easy and you just need a name, password, email- all the usual stuff basically. One thing I will say is that unless you already have some brand awareness built up, don’t make your Twitter profile sound too corporate – you should, at this stage, be creating an impression of somebody interesting and in the know, not an giving your readers an obvious sales pitch. Give yourself a real personality – just think who you would rather follow, a normal person of ‘@bigaffiliatemoneygrabbingcorporation? Okay, an extreme example, but you know what I mean. These kinds of feeds turn people off straight away so make sure you have something interesting or useful to say in order to build up your followers – just like the big companies aren’t always directly promoting their product, neither should you.