Myth #1: Only the top rank is important.
A number of books and other resources used by business owners are based on the necessity of being on top of the results of a search which could be Google Search, other engines and even on platforms such as social media. However, research has shown that most people browse through other results, and scroll through the pages. Being at the top of a second page, for instance is a huge benefit in terms of traffic. In addition, the search ranking is just one piece of the equation. Nowadays, Google also includes other results on its site including social recommendations, local results too that means you have a lot more options for you to explore in the search engine, and being first isn’t as essential as it was in the past. citation building service
Myth 2: It is possible to perform SEO without outside assistance
SEO simply means that you implement a set of methods and techniques to improve the chances that people who visit your site will come to your website. There is no doubt that anyone could learn these methods If you’re an owner of a website and would like to create your own SEO, you have the opportunity to master and apply these strategies. However, SEO isn’t easy and involves many different areas, including the internet marketing industry and coding, as well as technical aspects as well as PR expertise. Many business owners don’t have the necessary skills to succeed in SEO and that’s the reason why there are so many agencies which offer assistance. An easy IT worker or online marker is typically not enough to get to get the best results. local citation building
Myth 3: META tags are very crucial
There was a time when every page of your site required META tags to rank highly. These are tiny pieces of code that provide Google the list of keywords as well as an explanation. The search engine will take these keywords into account to determine what your site’s content was about. But now, they aren’t affecting your rankings in any way. The two search engines Google and Bing did not care about META tags to index websites. But, they’re useful. For instance your description tag could be the tag that typically is placed in the vicinity of the link in the search results This makes it an essential part of the process.
Myth #4: Domains with keywords names rank higher
In the days of dotcom there was a time it was the domain name you utilized was extremely important. Google gave an emphasis on the domain name and if you were able to get the name with your keywords in it, you’d have a huge advantage over other websites. This is the reason why many businesses in the 90s purchased domain names for a large sum of dollars. Now, the indexing process is only looking at the content of your websites, not the domain’s name. The domain name is still crucial since people are still able to look at it, but it’s not going to help you appear higher on the search results.
Myth #4: It is not necessary to submit your site. must to submit your website to Google or any other search engines.
The majority of search engines include URL submission forms through which you could submit your site to Google and other search engines. They still have this feature, but it is not necessary. The crawlers they employ are now sophisticated enough that any new website can be discovered in just a few days, or even hours. The only time you’d need to be concerned about submitting your site when it wasn’t indexed automatically within a few days.
Myth #6: submitting an online sitemap can improve your ranking
Google provides a webmasters interface and, from the webmasters interface, it is possible to send the sitemap, which is an XML file that includes hyperlinks to each page on your website. Many site owners opt to upload a sitemap every time they make an modification, but it’s not required. A sitemap submission does not affect your rankings, only adds pages that may not have been indexed previously. If your site is standard and includes hyperlinks to all the pages and pages, then it shouldn’t be required.
Myth No. 7: SEO has nothing to be related to social media.
Prior to the rise of Facebook and Twitter SEO was the only way to gain traffic through organic methods. Now, social media has become ubiquitous and the line is rapidly blurring between them. Although some marketers believe that SEO or social media as distinct things, the truth is that they’re closely interconnected. For instance, Google now places their own social media network, Google Plus, into the results of its search engine. If you can convince enough influential people to speak about your product or service and also link to your website, their suggestions will be displayed in any Google results that one of their peers do. This will definitely impact SEO. On the flip side, Facebook has started going after searches too and recently introduced the Open Graph engine, which is a search engine that relies on interests and friends. The two sites are in close contact and are getting more and more connected.
Myth#8: Google does not read CSS files
The Google bot was rather primitive, and could only read text. This is why most people focused on the text portion of their website. The Google bot has become extremely sophisticated and can read JavaScript, CSS, and more. The crawler will be able to tell whether the layout of your website is attractive to users or not. For instance, if someone uses a mobile phone to search your site and your site doesn’t have a mobile-friendly layout on your website then you might be not capturing the attention of users.
Myth #9: You have to refresh your homepage constantly
A few people believe that by constantly updating their home page’s content constantly, they’ll be more popular, or that when they don’t update it, their rankings will fall. In the majority of cases, this is not the case. when you have a sales page offering the product, there is no need to update that page, unless something regarding the product has changed or is changed, and Google anticipates to see that.
Myth #10 The H1 header can have more value over the remainder of the text
Your website is scrutinized by Google as well as other engines however, you must recognize that many websites have different structures. This means that no specific tag is more important over another. An H1 tag is a header that matches an CSS entry, allowing the viewer to view your site in a particular way. It doesn’t make Google rank your site differently if you choose to use H2 tags in place or if the keywords are mostly within the text, and not within a particular CSS tag.
Myth #11 Linking to other high popular sites can help your rank
Some websites try to connect to a variety of authoritative sites to boost their rankings, however, this is not helping much. Google employs PageRank to determine how your website will be ranked, and the algorithms is determined by the value your site’s content is to other sites so it will solely consider how many other websites link to your site. The fact that you hyperlink to them back is not important. If you don’t, any site can climb to the top by linking to millions of websites but that’s not the situation.
Myth #12: The use of the automated SEO method is never spam.
A lot of people are using automated SEO techniques which do not fall in the spam category. A lot of companies have huge websites and use automated scripts that do most of the job of SEO. The decision of whether a technique is legitimate is determined by the outcome and not how well-automated it is.
Myth #3: PageRank is the only thing that matters.
The algorithm Google uses to rank websites is PageRank that determines the usefulness of a site for other people. However, the algorithm also incorporates into account a myriad of other factors in accordance with what Google declares. Certain of these inputs are simple to spot, such as your website being recommended by other users through Google Plus. This is proof that not just PageRank is the only factor to consider. The company has kept a tight lid about how many inputs there are and how each is considered however, it is apparent that there’s more to it than PageRank. However it’s still generally considered to be the case that PageRank is the primary aspect, and a PageRank 1 page is always more valuable than one with a PR3.
Myth #15. The title tag hides from search engines.
The majority of the content that Google is able to see on your site is text that is accessible to the user like what is displayed on the screen, and rendered by a web browser. Therefore, it can be easy to assume that your title hasn’t been noticed by Google. But your title is crucial for SEO since it’s the text that is displayed on the link that people click. It’s not just Google making use of it to boost your rankings, but the public will see it when they go to your website.
Myth #16: User-friendliness does NOT impact SEO.
The purpose behind SEO is to drive traffic to your site and encourage people to stay on your site , so they are entertained or purchase your products and services. This is why SEO closely goes with usability as this is what can determine the length of time visitors stay on your site for a long period of time. If your website is difficult to navigate or use and navigate, it’s quite easy for visitors to move on to the next result. In addition, the search engines themselves will be looking at the layout and usability. If your site is difficult to navigate for visitors and users, it’s going to be difficult for the crawler too as having a poor usability will definitely impact your ranking.
Myth No. 17: The.edu and.gov backlinks are the most reliable
It’s the case that most.edu and.gov sites are placed and have good reputation, as they are usually official websites that are well-maintained and are free of spam. But, since this is an outcome of the way they’re managed, so there does not assurance. The fact that they own an address that ends with.gov or.edu is not going to help your rank in any way. If you are able to get a backlink from one of these websites the result will be depending on how much authority that website has. It is not a benefit to the fact that it’s an educational or government-related site. The posting of a backlink to an obscure.edu website will not benefit you in any way greater than having it posted on a shady blog.
Myth #18 SEO is determined by the number of links a website has
The only way to ensure the effectiveness of an SEO campaign lies in having the most backlinks you can get is misinterpreting the way that ranking operates. Each ranking algorithm, no matter if it’s Google, Bing, Facebook and others, will determine the rank of websites according to a myriad of factors. In order to achieve success in SEO it is necessary to consider each of these aspects and having a large number of links is only one tiny part in the overall puzzle. Each link also has its own value. In most cases, a single hyperlink from a news website that features your product will be superior to spamming many links on obscure blog websites.
Myth #19 That backlinks are more important than content
SEO typically takes the time as well as money therefore it’s unrealistic to believe that you can accomplish all that is possible in every aspect that is online-based marketing. Therefore, you often have to make decisions as well as some people may choose to focus on building links instead of content. But the purpose for SEO is to drive quality visitors to your website. It is important to have quality content and not just quantity. In the absence of quality content, your website is not valuable to anyone else, and therefore, you will soon lose any value from the additional links that they gave you. Actually the most valuable backlinks are not necessarily those which you have access to directly. They’re reviews from famous people in your industry as well as news websites, and those who are already an authority in the field of your product. If you have quality content, these links could be earned just through the power of PR and word-of-mouth. But having a number of backlinks from low-quality blogs won’t help significantly The ranking that you might receive from them won’t be long-lasting as these sites get rid of those backlinks. Instead, think about your target audience and understand who you’re writing for. When you write quality content, you will help your website to grow over time.
Myth 20: Paid link can cause you to be removed from Google
There are a variety of ways to acquire links. Some of them require some kind of payment. However, the paid hyperlinks are not good, and it is dependent on how the payment is made. For instance, a lot of sites like Google offer advertising services. You can purchase an ad on Adword You can also choose to use a different advertising network, and numerous sites provide their own ad services. While some may not offer you any rankings but others could offer a ranking, and these are totally legal. The cost of paying a website that is focused on your particular niche to place links placed in a strategically area is likely to not be a problem, but you must remember that there are ways to get banned. The purchase of low-quality link in bulk can be the best ways to get your website removed from the index.
Myth #21: Content that is good is all you require
Like constructing many links won’t allow you to keep your site’s traffic going for long, having quality content on your site will not suffice. Many people agree that quality content is the most important element of a site’s success. If you can create engaging, informative content for your readers and you will guarantee that they’ll be drawn to your website and remain for a long period of time. However, simply creating it doesn’t create a buzz. Even a highly-rated website needs to be able to perform SEO to attract users to it. Branding is crucial for any website and getting your brand visible by using SEO can be the one way to attract attention to that content. Your content and posts need to be linked with high-quality signaling from the outside, which is done by using a variety of the standard SEO techniques that can make you appear on search engines so that users can locate your information.
Myth 22: Google actively penalizes certain websites
Anyone who has performed work in SEO has had to be puzzled at some point by strange changes in rank. It could appear as if you were not doing anything wrong, and you have increased the effectiveness of your efforts to market however, somehow Google chose to rank you lower. It’s easy to imagine that your website was penalized in some manner however, most of the time that isn’t the reality. Google explicitly states that they will only penalize websites that violate their terms of service by actively seeking out illegal techniques like the practice of spamming users. In the majority of cases the issue is elsewhere. The reason could be the things other sites have done, not your site. Perhaps, for instance, your competition received an enormous amount of links because they were featured on a popular television show. Another reason is that Google altered a part of their algorithm which is often the case and can be devastating to certain sites. Many people are aware of the Panda update, which altered the rankings of thousands of websites. However, in these situations it can be extremely difficult to pinpoint the cause and fix it. In the end, you might have to improve your SEO to improve your rank back. Beware of the temptation to resort to spammy tactics or blame Google for the problem.
Myth 23: Google AdWords will give you preference treatment
AdWords is a highly effective program offered by Google which allows you to place ads on other websites to promote your own. It is a must-have feature in every online marketing campaign. But, AdWords by itself does not increase your rankings. Many people believe that because the company pays Google it will be given a higher priority when it comes to organic search, however this is not the reality. On any website, you will quickly find organic results separate from paid advertisements. A PPC advertisement will grant you a rank in that it permits you to be visible on the side with ads the page, however it will not impact your position with respect to the natural side of things in any sense.
Myth #24. SEO can be done only once and only
Many websites make this error. If the website is brand fresh and been built the owners invest in SEO and assume that the site is all set. However, just like in real life, SEO is not something you can perform once and then forget about. It is rather an ongoing process that has to be completed over a lengthy time period, usually for the whole time of the website. This is due to the fact that the web is not a encyclopedia written in words it’s an ever-changing medium. New competitions emerge and search engines modify their algorithms, new opportunities for marketing are created as well as links that used to be good could become outdated and no longer relevant no longer. By continuously checking your SEO efforts, you can make sure that your rank does not decline or decrease, and you’ll be able to be focusing on the latest strategies that could prove to be better.
Myth #25: SEO companies can get guaranteed results
This is a common but completely false claim that certain firms in marketing are known to make. They say that by using their techniques that your results are guaranteed. However, the reality is that nobody can say that the method they use is infallible due to the fact that SEO isn’t something you can do once and forget about. Every day, things change online and you don’t realize when something that you thought worked to be effective can end up failing. Certain tactics are definitely better than others, but nothing can be assured. If there was some magical method of getting the top spot then you can be certain that it would be revealed at some point and after that, everyone would be using the same method, which would render it useless.
Myth #26: Putting too many links on a page can be penalized.
A few people have been informed that a certain number in the number of linked website can hurt your ranking. For instance, having more than 100 links in your page’s landing pages could harm Google and will be penalized in some manner. Although it’s true that placing links that are spam on a webpage is a bad thing to do as the Google bot is able to determine if a site is a bait for links and you shouldn’t be afraid to build pages that contain a large number of hyperlinks. If they’re pertinent and part of the normal navigation on your website, there’s no reason to worry about penalties. The worst thing that can happen in these situations is that Google could decide to ignore hyperlinks for the entire a hundredth time and that’s it.
Myth #27″Inner links aren’t relevant in SEO
Many people see linking only in the sense that backlinks are concerned, and think of having other sites connect to their own sites. Internal linking is essential, just as the layout of your website is crucial as crawlers attempt to behave exactly like an ordinary web browser as they are able to. If your site is not properly inside navigation Google can spot it and could even cause you to be penalized. Make the effort to build quality internal links, and an easy search engine for your website. This is a task that is simple to create and you shouldn’t miss this step.
Myth #28: Likes on Facebook as well tweets make up the primary SEO-related factor.
Social media has played an important role in the way that people locate information on the internet today and the signals generated by these websites are fed to search engines at a real-time. Every modern business shouldn’t avoid social media just due to the time users use Facebook as well as Twitter. But, no single social network is the ultimate search engine optimization (SEO) ‘go-to’ site. Although the process of gaining Facebook likes is important but it isn’t much more than other methods that are available. There are also arguments to support the fact that even though lots of people spend a lot in time using social media websites, they are there for socializing with friends and not to purchase products, and so the advantage of having a Facebook like is not as widely understood as the benefits of being highly ranked on Google. It is not wise to ignore conventional SEO, and instead focus at social networks.
Myth #29. Keywords aren’t any anymore relevant
Sites were initially designed with an entire paragraph on the bottom of the page that contained keywords to increase traffic through the practice of keyword stuffing. Since the past few years, knowledgeable marketers have realized this is not required anymore and in reality, it’s an approach that is debunked from search engine. However, this doesn’t mean that keywords aren’t vitally important. Although you should avoid keyword stuffing in your pages however, having a decent portion of your keywords into the actual text of your page is important. When someone searches for a particular keyword on Google and comes across your page, the length of time that the keyword shows to your website’s page is still heavily considered.
Myth #30: Using larger headers can boost your rank
Header tags like H1 or H2 matter since search engines are able to see how you design your website therefore you must include headers that are understandable and contain your keywords to ensure that search engines know what content you are talking about. The dimensions or styles of the headers, like the CSS arguments you choose to use don’t matter as Google as well as other engines more interested in the content and its usability and not in the style.
Myth #31: Keywords must to match exactly
Words have to be able to match the words people enter into search engines There are also reasons to use words that are different than the keywords you’ve chosen. For instance, the majority of words are filled with synonyms and users type in these synonyms every day. With a greater selection of keywords, you will make sure that your site is visible to searches too. While keywords will make your website appear in the search results however the likelihood that people click on your hyperlink is dependent on the title of the link states. If you can create a catchy title that people will be inclined to click on You will gain more simply listing keywords.
Myth #32: PageRank does not matter any more
When Google began to become the most popular search engine, and everyone was focused on achieving a high ranking, PageRank became the number one thing that marketers would pursue. It was once and is likely to remain the primary metric that influences a site’s ranking most. However, the company has made it repeatedly made clear that websites are ranked according to many different metrics and not just PageRank. This has led to many have stopped worrying too much about the PageRank ranking. But that’s not to say that PageRank isn’t important whatsoever. While it’s true that you need to focus on other aspects but you must be aware of your PageRank, too.
Myth #33: Google Analytics can spy on individuals
Google Analytics is the most widely used analytics program that is used by websites across the world, and as a it is, some users believe they’re being watched on. However, the company has stated repeatedly that no personal information is transmitted via Google Analytics. In fact, if you utilize this service for your own website you will see that the data you are able to access to is completely anonymous and you can only see figures, not people.
Myth #34: It is best to complete your website before beginning to think about SEO
SEO is generally described as a form of marketing. Most marketing initiatives are carried out when a website is finished however there are some steps you must take prior to. For instance, you must ensure that you have an attractive layout, effective navigation with titles, META tags and the list goes on. These are all essential to SEO and should be considered as you build the website. Be aware that search engines are able to locate your website as soon as it’s up and running, so you need that your SEO be in place when Google first begins to crawl it.
Myth #35. Purchasing links tweets or likes can aid in improving the rank of your site
There are numerous websites that sell Facebook followers, likes, and others. Most of the time, these services appear very cheap, for instance 10,000 likes for just $10. But, most of the time they aren’t worth the cost. They are, for one, fraudulent accounts. They are bots who just follow a mass number of people to pay a fee. They’re not real and therefore, that nobody will be able to see these social signals which means they won’t improve your position. Additionally, numerous websites like Facebook, Twitter and Google prohibit these kinds of actions If you are identified, you may be removed from their list.
Myth #3: Links that are paid must always originate from scam websites
When it comes to bulk services, it’s certain that the majority of the paid links originate from unscrupulous sources, such as bots or proxy servers. However, many trusted websites also sell links through advertisements or even special treatment. In such cases there is a chance that you have authentic links on top authority sites. These could help your website improve its ranking on search engines.
Myth 37: Google won’t find bad or spammy websites
Many people who purchase bulk links or employ automatic methods for spamming blog entries believe they will be able to ensure that Google will not be able to find the links, and profit from their illegal actions. In many instances, this might be true as Google as well as other engines aren’t part of the police secret. However, while bad links might not be discovered but the greater risk is that the websites that your links are placed are uncovered and taken off their index or the algorithm itself will be changed to render the backlinks ineffective. If this happens, you could notice a dramatic shift in your rank.
Myth #38: Do not create too many external hyperlinks
Many people believe that they ought to only link to a limited number of websites that have outbound links. There’s only one scenario in which linking to other websites could harm you, and that’s when you join an backlinks network with solely the purpose of increasing your rank. If the site is found it is likely that all the sites will be affected. In any other scenario, Google and other search engines don’t care at any point how many links outbound you own, and there is no limit on the frequency of linking to other websites.
Myth #39: When you have an excellent SEO, you don’t need to invest in PPC marketing.
Some websites spend lots of time working on SEO and will get excellent organic results, however even so, PPC campaigns can prove effective. Research suggests that it isn’t the same individuals who click on ads as the ones who visit organic sites, therefore it is possible to use both, if you can afford it. Additionally, PPC links are guaranteed to be charged only when someone clicksthem and they are not affected by algorithmic changes like Panda. Panda update.
Myth #4: It is possible to alter the search engine rankings
It is a myth that numerous marketing websites try to disprove, and the fact that they have the ability to alter ranking in a way that is not in line with traditional SEO. The purpose in SEO is attempt to improve your rankings. If there were another strategy that worked and was proven to work, it would fall under SEO. There isn’t a magic formula to manipulate the search engine rankings If somebody claims that they have the ability to do so use SEO, they are implying that they’ll use illegal methods to boost your rank. However, using spam or other methods that are spammy can mean that your website is at risk. It is possible to get an increase now, but you’ll have to you’ll have to pay for it later.