Customers judge us at every turn, they form opinions based on each and every message we send. Even if unintentional. Businesses manage and deliver logo rugs communication to clients and audiences on a daily basis, professionals are paid good money to ensure these messages are positive and in line with the intended brand persona the company wishes to promote. However, advertisements, press releases, face-to-face and email communications are only the tip of the iceberg. The clothes we wear, the offices we occupy, the cars we drive all say something about ourselves and the companies we represent. The rugs that adorns our reception and public areas are no exception.
Clients form opinions of how prestigious, successful Custom Shape Logo Mats or reliable a service provider is based on tacit clues. The decor and furnishings of an office or retail space give away as much implied or perceived knowledge as the first meeting with a salesperson or consultant. Nothing yells we are not to be trusted with your money than a temporary space, an unfinished sales floor, or a nondescript office. Customised logo rugs can help to promote your business to clients and show you have confidence in your own brand. Not all rugs are created equal and while a printed mat may suffice for a budget auto shop, used as a means of cleaning oil and mud from clients’ shoes, a quality wool bespoke rug can express the quality of your business and your brand, incorporating your carefully chosen corporate colours and displaying the level of personal service you are likely to extend to your clients.
External clients are not the only audience that can benefit from custom logo rugs. Employees need to feel secure and proud in their place of work; having a brand and a logo that communicates something can give a morale boost to the internal customers that matter most to any firm. The customers who are often the most overlooked, the workforce. A customised rug can say this company is successful, it is proud of its brand, its work and its staff.
Having a custom rug created is not difficult and does not have to be expensive. While many companies can provide simple door mats, normally black and printed or overlayed in a single colour, these do not communicate much to clients or staff. All they really to is provide some information like a company name or potentially an address or website. In fact, these rugs or mats can often look dull and cheap, not a good look for a successful or aspiring business.
A true custom rug specialist will be able to work with businesses to match high quality wool samples with Pantone numbers or similar to get an accurate match to the carefully chosen logo colours. Different fabrics can be used, or different textures to create a depth or appearance in harmony with your brand. Sizes and shapes can customised and used to further tailor your rug, giving it the unique identity it deserves. Once a design and colours are agreed a quality rug is woven or tufted to exact requirements ready to take pride of place in your business reception, sales floor or boardroom.